Shawano County, WI

This county of 41,705 residents needs 629 more housing units over the next five years.

Housing snapshot

Population
41,705 (2026)
Households
17,367
Median household income
$73,450 (2026)
Typical home value
$260,431
Owner-occupied
65%
Five-year housing need
629 units

Comparison to other Wisconsin counties

Shawano County: $73,450 Median income (2026 estimate)
<$59K >$107K
Shawano County: 0.71 jobs to household ratio
<0.47 >1.52
Shawano County: Permits since 2021 represent 2.1% of housing
<1.1% >7.6%
On this page

How affordable is this community?

In Shawano County, WI, the typical home price of $260,431 is below the Wisconsin average of $296,335. Shawano County, WI's median household income of $73,450 puts the typical home within reach for most households.

This chart tracks whether housing prices are keeping pace with local incomes. The gap between what homes cost and what households can afford reveals affordability trends over time.

How is the population changing?

Shawano County, WI has a population of roughly 41,039 that has been largely stable in recent years.

Population growth patterns reveal how communities are evolving. This chart shows historical population changes by age group and projects future trends based on demographic patterns.

How has employment changed over time?

Jobs by industry sector since 2012. Switch between local jobs — counted where the jobs are located — and resident jobs, counted where the workers live. On the local view the most recent year is a nowcast: it grows the latest local LODES job mix forward using recent county employment growth from QCEW and the BLS local employment series, so the newest point tracks today's economy instead of data that is roughly two years old.

How are households changing by income?

Shawano County, WI has roughly 17,367 households and a population that has been largely stable in recent years.

Understanding how households at different income levels are growing or declining helps identify which groups face the greatest housing pressure and where new housing is most needed.

Who lives here today?

The housing stock in Shawano County, WI is heavily oriented toward detached single-family, which makes up 79% of units. Homeownership is the norm in Shawano County, WI, with 65% of units owner-occupied.

Households may have different structure type preferences depending on characteristics such as household size, income, employment, presence of children, age of individuals, and lifestyle choices. Understanding the housing stock in corresponding terms helps assess how well existing units align with existing households' ideals.

What does the housing stock look like?

The mix of housing types and ownership patterns shapes a community's character. This chart breaks down housing units by structure type and whether they're owner-occupied or rented.

How much new housing supply is needed?

To keep up with growth and fill current housing shortages, Shawano County, WI needs 629 new units over the next 5 years.

258
Units needed to keep up with expected growth
Projected total household growth from 2026 to 2031.
1.5%
Projected household growth rate
Expected increase in total households from 17,367 in 2026 to 17,625 in 2031.
371
Units to address shortages in existing housing stock
Production needs to address vacancy rates and other factors.
176
Replacement housing
Effective annual loss rate is 1.7 per 1,000 units.
116
Ownership vacancy adjustment
Owner-occupied vacancy is 0.7%. This is below the minimum stable target of 1.5%.
79
Rental vacancy adjustment
Rental vacancy is 5.6%. This is below the minimum stable target of 7.4%.
629
Total 5-year housing production need (2026-2031)
126
Annual production pace
Average units needed per year to meet 5-year need
3.0%
Total housing unit growth
Percent increase in housing stock over 5 years
0.6%
Annual housing unit growth
Average percent increase in housing stock per year

How do these communities compare to each other?